Launch your brand with global retailers 

Learn how to pitch to buyers and launch with your dream retailer 

The proven strategy framework has seen brands launch in Selfridges, Cult Beauty, Fenwick, Harrods, Sephora, Anthropologie, Credo in the USA, Galerie Lafayette in Paris and to find international distributors around the globe.

Have you asked yourself these questions...

  • I’m not reaching enough new customers; how can I increase sales?
  • How do I get the brand recognition I know my brand is worthy of?
  • What do Buyers look for?
  • Should I focus on direct-to-consumer or retailers?
  • I’ve launched with a few retailers, but I am not getting noticed by others?

I’m going to let you in on a secret...

 

Having the right retail partners for your brand accelerates growth, positions your brand globally and fast-tracks your direct-to-consumer business and overall growth and success. It is important to work with the right (and how to decide which are right) retailers for your brand and understand how to leverage the partnership.

Maybe you already know this, but…. 

  • Do you know how to stand out to large retail buyers?
  • Do you want to make an amazing first impression?
  • Are you not sure where to start or how to get a reply?

You normally have two choices when approaching retailers:

  1. Figure everything out yourself which takes a lot of time to know what buyers are looking for, how retailers operate and their financial expectations and how to make sure your approach stands out.
  2. Hire someone to do it for you that is going to cost a lot of money with monthly retainers and commission on sales.

I am offering a third choice - learn quickly how to do it yourself, guided by expert material and direct feedback from me. I have been pitched to thousands of times so know what it takes to make an impactful first impression as well as educating you on retailers expectations.

Before we worked with Wizz we had not secured any retail contacts. Within four months of working with Wizz we have secured our dream retail partner. Without her support, advice and direction I do not think this would have been possible. If you’re on the fence about working with WIZZ&CO I’d say go for it, she has been amazing for our business.

Fiona, founder of Naydaya

Stocked with Cult Beauty, Selfridges and Credo

 

Introducing the “launching and scaling with global retailers” programme


This programme will ensure you get the brand recognition and sales you deserve from more customers and buyers alike. You will have the skills and confidence to secure that all-important meeting with a buyer and help you build brand awareness to attract new customers.

It will take you on a journey of understanding:

  • What a Buyer looks for and how to stand out and get their attention
  • Prove your brand is worth launching as it is unique and a financial opportunity both for your retailer partners and you
  • How to research the best retail partnership for your brand and create a distribution strategy to leverage your direct to consumer channels
  • How to create a prioritised approach, who to contact and how to find their contact details
  • What to send Buyers so you get your first meeting
  • Retailers expectations from brands, how they operate and what to prepare for
  • How to build more brand awareness to attract buyers to you and more customers
  • What to focus on if you don’t hear back straight away. It’s not over until it’s over and I am here to help you succeed.

Are you ready to discover what buyers really want?


With an insider’s knowledge of what buyers really want, with a fast-track framework to not only launch with global retailers but also give you marketing strategies that will convert to more sales.

The programme is designed for you to get clarity on your point of difference, to stand out from the crowd and prove to the buyer your brand has financial opportunity.

You will learn how to approach buyers to secure a meeting, what to expect from a retail partnership, and what to focus on next to scale your brand.

Are you ready to fast-track your knowledge and confidence? 

JOIN NOW

What’s included?

Strategy framework

14 modules, in-depth videos, programme notes and worksheets to learn at your own pace and a framework to follow

1. Expectations: what are buyers looking for?
2. How to stand out so buyers want your brand
3. Creating proof of concepts
4. Distribution channels - pros and cons
5. Understanding different types of retailers 
6. Identify the right retailer for your brand
7. Create a distribution strategy to leverage your DTC business
8. The buyer: Who are they, how to find them, what else do they look for?
9. How to structure an email to a buyer
10. What information to include with the email & deck
11. Creating an eye catching and compelling pitch-deck 
12. Should I send products?
13. Are you prepared for negotiation? Trading terms and financial expectations
14. What if I don't hear back and how to follow up

Opportunity for 1:1 mentoring with Wizz at a preferred rate to her usual packages

JOIN NOW

Why invest in this programme?


To empower you to scale your brand quickly, connect with more customers and stand out in a rapidly changing retail market.

This programme will give you the skills to lead the retail partnership and out-source under your leadership so:

  • You have a more profitable and growing business
  • Control of distribution to leverage your direct-to-consumer channels
  • Closer partnerships with retailers and in turn customers

You will understand what retailers want and ensure your expectations are met, so you can ask the right questions and help ensure you protect your profits.

A bit about me


The programme is led by me, Wizz, I have been dubbed the '
Queen of Retail' and am former Selfridges Head of Buying for beauty and previously buyer for accessories and lifestyle.

I have been pitched to thousands of times so know what it takes to get a Buyers attention.

I was Sales Director for Cowshed and Soho Home where I pitched to buyers at stores such as John Lewis, Liberty and Space NK.

I have launched and helped scale some of the largest brands at Selfridges such as Charlotte Tilbury and Facegym (the founders pitched to me too!)

I am a strategist but also know the market backwards. I can see opportunities for your brand and what should be focused on. This programme will make you think about more than simply how to approach retailers.

“The good thing about the course is it is perpetual so everything you’ve learnt you can go back to and fine tune everything. Just having someone like Wizz, her experience, being able to bounce stuff off and hearing her thoughts. At the end of it I have a brilliant deck and if we manage to impress Wizz with the deck then it's going to win over buyers."

Ed, Youth & Earth

 

The Investment

Strategy Framework

  • 14 modules of expert framework and education
  • Worksheets and detailed course notes 

Your investment: £600+VAT

or
3x monthly payments of £210+VAT
6x monthly payments of £110+VAT

JOIN NOW

Luxe includes Pitch Feedback

  • 14 modules of expert framework and education
  • Worksheets and detailed course notes 
  • 1 revision of the email and pitch deck reviewed by Wizz
  • 45 minute 1:1 with Wizz

Your investment: £1,500+VAT

or
3x monthly payments of £525+VAT
6x monthly payments of £275+VAT

JOIN NOW

VIP with 1:1 Strategy Mentoring

  • 14 modules of expert framework and education
  • Worksheets and detailed course notes  
  • 2 revisions of the email and pitch 
  • 3 x 45 minute 1:1's with Wizz over six months

Your investment: £3,000+VAT

or

3x monthly payments of £1,050+VAT

6x monthly payments of £550+VAT

JOIN NOW

What would it cost to outsource?


On-going monthly retainers and average sales commission of 15-30% for industry specialists, impacting your margin – less profit and less to invest in growing your business

Founders win's since joining

"Working with WIZZ&CO has helped streamline the company and got me the presence and location I have been wanting for years with a prominent store on Oxford Street. It gave me the focus and clarity I needed to make the next steps in growing my business. It’s definitely worth the investment as I was running on a shoestring so was, of course, apprehensive but taking the plunge has been the best move"

Pavan, Brand founder, Pavan Henna

Launched in Topshop and Sephora

"Before starting, I had no idea how to build a Pitch Deck. The programme helped me honey my ideas, receive invaluable feedback on my brand, USP and pitch and build an impressive retailer pitch deck.

I have started to receive responses from buyers which I am sure I wouldn't have got without this."

 

Emma Dobbie, founder of The Faceplanner

 
 

"Wizz has been a tremendous inspiration. She is so professional and clear in her advice and has taught me many aspects of retail and how to develop my brand that I have found extremely useful. I am extremely grateful and will be taking further advice as my business expands."

Alexandra, Brand founder, Lady A

Stocked with Selfridges, Fenwick and Feel Unique

"Wizz’s wide-ranging advice on building sales has been invaluable. She really understands the challenges founders face when creating a new brand in a busy marketplace. She gave me the advice to form and implement a clear retail strategy before anything else, which has helped me kickstart the brand, which is now proudly listed in Harrods."

Imogen, founder of Kingdom Scotland

Launched in Harrods

"Buyers often comment on how good the pitch deck is. It’s now my bible to use for meetings, not just with buyers but press, partnerships and whoever I need to communicate the brands USP and growth opportunities"

Lune, founder of Monday Muse

Launched in Harrods and Galerie Lafayette

"I learned more in 90 minutes than I have with in the last few months, reading around things."

"Just to say I have watched Module 1 and LOVE the content. Wish I had started earlier!!! You are just the ticket!"

"They love the brand deck and have received products for them to test out on their team. Really hoping they like it. We have a zoom meeting scheduled for Thursday next week"

Are you ready to successfully launch with Retailers?

This is part of a personal development journey. Building a business is hard, it takes guts. I know, I am doing it too and constantly investing in myself and my business.

This is not about blending in. It’s time to stand out. A great product is useless without an obvious point of difference, communicating it clearly and getting into the hands of customers

I will tell you exactly what to do but like anything the more you put in, the more you will get out of it

Let’s fast-forward 12 months: You are stocked in your dream retailer and your brand awareness and sales are sky-rocketing. How do you feel?

I am looking forward to helping you and your business take the next significant step, Wizz

ENROL NOW

FAQs